The patience of consumers is surely wearing thin.
This week, for example, both Google and Facebook were slapped with significant fines for cookie-related breaches of EU privacy laws. There is also plenty of evidence Big Tech companies still cannot be trusted to protect the interests of users.
And that’s despite the inherent inconveniences this writer can attest that Brave frequently breaks website functionality as a result of its no-tolerance policy on cookies.Īlthough Google has made a show of improving its privacy practices and planning for the demise of third-party cookies, proposed alternatives like FLoC have been panned by privacy advocates, who say the solutions create as many problems as they solve. For the fifth year in a row, we’ve doubled the number of our monthly active users, going from 24 million MAU on December 31st, 2020, to over 50 million by the end of 2021. However, privacy-centric services operated by smaller players are beginning to gather steam.Īlthough Brave’s 50 million-strong user base represents just 1% of the market, based on data (opens in new tab) on the total number of web users from Statista, its rate of growth will give the likes of Google pause for thought. Brave’s partnerships included new features or projects with Solana, Gemini, Binance Smart Chain, IPFS, Unstoppable Domains, bitFlyer, Epic Games, Gala Games, and Splinterlands. Currently, Google Chrome dominates the space with a 63.8% market share (opens in new tab), followed by Apple’s Safari (19.6%) and Microsoft Edge (4%). We suspect this trend may begin to register more clearly in the web browser market soon. Generally, consumers are more wary about the information they share with Big Tech companies, and more savvy about how their information is used and monetized in the data economy. Since the Snowden leaks and Cambridge Analytica scandal in particular, public awareness of the importance of data privacy has risen steeply. In November 2020, Brave reported having 20 million monthly users, 17 and, in September 2021, it passed 36 million monthly active users.
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